A clean reputation and an active online presence can give a head-start amongst the wide range of labels online. In contrast, building a business with the wrong investments can put online security, brand image, influence, sales and brand reputation at risk.
Here are 7 tips in building, managing and safeguarding reputation online:
Importance of Online Reputation for Businesses
Top-of-Mind Awareness or TOMA is the new hype in present-day companies. It stands for the first brand or product consumers think of in a particular category and it is a key factor in most customers’ purchasing decisions. Every online brand or company aims for their product or service to be the top-of-mind of their customers.
Ways for Online Business Reputation Monitoring
It is important for a new brand to build a solid reputation that’s grounded on ethics and customer care. A good and established name is what many consumers consider before they spend money on a product.
The internet has made networking and relationship building easier. Brands have the advantage of expanding their customer reach through multiple social media platforms like Facebook, Instagram, and Twitter. By creating an authentic social media profile, posting relevant content, and getting the brand trademarked, earning the audience’s trust is possible. It is important to note that self-promotion should be subtle and moderate because excessive marketing and advertisements could provoke user disinterest and prompt them to unfollow the business. When startups focus on creating useful strategies and building valuable customer connection, molding the brand’s reputation becomes a piece of cake.
Communicate with customers
Aside from establishing an online presence, brands should be able to communicate and address customer demands in real-time to strengthen client relations. Initiating conversations and discussions build deeper connections with the target audience. By taking the time to listen, answer questions and even respond to customer comments, it reinforces the users’ trust and engagement. Customers might feel neglected and unimportant when a business page does not engage as much on social media or responds late to their inquiries.
Building reputation is a continuous process. After getting discovered online and gaining enough patrons, there is no other direction for the brand to go but forward. Stopping is not an option either since it is crucial to retain existing customers while gaining a few more.
Feedback and comments from customers who have tried the product or service should be monitored more often than user interactions on social media. The gesture of saying ‘thank you’ as a sign of appreciation along with the initiative to compensate for the inconvenience that some customers experienced, influences the buying decision of the customers. An active and consistent presence online helps in managing a good reputation
Search engines make it convenient for customers to find a particular label or similar products that they are interested in. Similarly, a single click or a bad review exposes the brand’s reputation online, making it an ideal practice to utilize search engines when monitoring feedback and discussions involving the brand name. Having a trusted partner, like Chekee, an Australian-owned agency that’s skilled to handle screening and monitoring user-generated contents would lessen the strain of the workload coupled with social media marketing.
The content posted on a brand’s social media pages reflect directly on its reputation. Positive content will help boost brand awareness, while posts that are hardly relevant to the brand’s services will only diminish credibility. The business and its product should be known for its good reputation, and not for something as unfavorable as a direct involvement in provocative issues.
Knowing what to share and post publicly is a crucial part of adeptly overseeing social media presence. Issues in politics and religion should be put aside as some customers might feel indifference and alienation. Political and religious involvement is risky because of how it tends to affect a brand’s online image or tarnish a reputation prepped for global recognition. Customers are too precious to lose because of personal opinions in debatable topics. All of the content posted on a brand’s page reflects the company as a whole; and regardless if it is positive or negative, the impression may last a long time.
Safeguarding and ensuring a solid reputation is by far the most difficult of the three steps. Maintaining online reputation should be done continuously and with precision. A solid and well-established reputation can be achieved by developing contingency plans and regular security tests.
Strengthen Information Security
Ensuring data safety for both the customers and business partners helps in building a good name in the industry. Many consumers have issues trusting companies who have had troubles with security and data breach. Public knowledge of cybersecurity issues put the company at risk especially once hackers begin rummaging for the remaining useful information they could use.
Using secure hosting platforms and limiting public access prevent hackers from trying to invade the business’s network. It would be more difficult for a label to rebuild a positive reputation even after recovering from an unfavorable situation. Although software upgrades and experts cost a fortune, the amount spent on it is nothing compared to the blow the brand may get after a cyberattack.
It might be tempting to send emails and promote more products to new subscribers and site visitors, but the decision to learn more about the business should always be up to the customers. Make the “unsubscribe” button readily visible and available to prevent being reported as spam by the recipient.
Establish A Community
Crisis communication plans or spiels provide directions on how to avoid bad press when cornered in a vulnerable scenario. In the same manner, creating a branded community for brand awareness and promotion is convenient as many consumers prefer reading testimonials from fellow consumers rather than the professional opinion provided by the brand.
Social media can either build or break a name easily, so contents published under the brand name should be reviewed closely. Branded communities present better means of interaction with the consumers to address their questions and meet their demands quickly; while word-of-mouth is an effective way of getting the brand name to stand out or become a “trending” topic.
When it comes to reputation, one can never be too prepared
Building a good reputation is just part of creating a brand, and any shortcomings could create weak areas even for an established company. The constant checking of online feedback and reviews is a good habit in securing excellent reputation and commendable customer service.
Chekkee enhances online presence and maintains a solid brand reputation using effective services like Forum and Community Moderation Services. Together with Chekkee, scrutinizing comments and reviews that could threaten brand image and reputation becomes more workable effortless.