In today’s social media-centric marketplace, customers are a valuable marketing resource. The days when customers were mere consumers are long gone; they can now elevate brands through user-generated content (UGC). A customer showing off a new pair of shoes or posting an unboxing video of a new gadget contributes to a brand’s online presence. It’s […]

Businesses that have mastered the ins and outs of social media are more likely to stand out in today’s competitive market. As the world becomes more digital, using social media to your advantage is necessary. Establishing a strong social media presence means more people can discover, follow, and purchase from your brand. Social media platforms […]

With the ubiquitous nature of social media, most of us inevitably check our Facebook or Instagram accounts religiously. It’s practically normal to incorporate social media into our daily routines. But while scrolling on your favorite app, do you ever think, “how much time do people spend on social media?” While fascinating, this could be a […]

For the last two decades, social media has undergone a drastic transformation. From the early days of Myspace to the rise of TikTok, these platforms have undoubtedly changed the way we communicate, share information, and even do business. As social media incessantly intrudes on human lives, it’s normal for us to think about what’s next. […]

The impact of social media on the way we express ourselves is truly astonishing, and we’re not even limited to one platform. From Facebook to Instagram to Twitter and YouTube, these platforms have different features that allow us to share our ideas and opinions and form online communities. In a nutshell, social media is an […]

How Artificial Intelligence Enhance Content Moderation in Social Media Social media has been woven into the fabric of society for an integral purpose—to connect people from all corners of the world. Thus, it’s rare to know someone without a social media account. However, the rise of social media also birthed pressing content moderation challenges. As […]