Marketing has been and will continue to be an essential component of any successful business strategy. It entails two-way communication as well as demonstrating what makes your products distinctive. Customers should also be given the opportunity to freely and truthfully share their fair share of opinions and viewpoints regarding the services that you provide. It […]

Social media, discussion boards, online forums and private groups have made it easier and seamless for virtually anyone to share their opinions and experiences to the world. Customers can air their frustrations or share favorable experiences with a restaurant or a brand using their personal social media profiles. The accessibility of the internet and most […]

Let’s say you’ve just established an online marketplace, and the number of people using your digital market has increased. While generating higher engagement and traffic to your online marketplace is impressive, the effort committed to develop the marketplace and gain its initial user base is just the beginning. What follows is the true challenge—and that […]