Role of Artificial Intelligence in Video Streaming

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UPDATED July 25, 2022
Written By Stephanie Walker

Streaming services are now one of the most rapidly growing business trends in the digital world.

Netflix, Hulu, and Viu are quite popular these days, and if you're a binge-watcher or someone who loves watching movies, then these streaming sites are probably not new to you. Even the gaming industry is now among the largest industries that benefits from live streaming.

According to Statista, over 3.3 million individuals will be using Over-The-Top (OTT) platforms in 2022, and the figure is anticipated to keep growing. Naturally, the use of artificial intelligence in video streaming has also grown dramatically.

This article will explore how AI streaming has taken over the video industry and has become one of its main pillars.

The most fundamental definition of artificial intelligence describes it as a subfield of computer science in which systems are programmed to mimic human behavior and thought. The fact that AI can complete its tasks without the need for constant human intervention will undoubtedly affect the future of every sector, and that includes streaming.

How is Artificial Intelligence (AI) applied in streaming services?

Artificial intelligence may block content based on the viewer’s age, search terms used, and the user's browsing history. User participation and customization may even improve the quality of the material. Also, one of the perks of artificial intelligence streaming is that it is possible to automatically alter the video quality depending on the network connection.  It can also learn the user's favorite movies and automatically propose or suggest more videos based on that information.

The importance of AI in streaming cannot be overstated. For instance, Netflix employs AI to retain subscribers by increasing the frequency at which they use the service. That includes providing subscribers with more movie and series suggestions based on their watch history, offering promotions, and finding ways to encourage users to prolong their subscriptions.

AI also serves as an effective marketing tool for companies.

How Live Streaming Transforms With Artificial Intelligence

Whether it be audio or video, live streaming has developed into an essential component of the current landscape of digital media. The rising number of video streaming users suggests the greater need for more dependable video creation, high quality streaming, and inclusive content. AI has made it possible to find or detect specific content, optimize playback video, and match advertisements and information to each viewer’s interests.

Below are some of the most highly recommended ways that you can maximize live streaming artificial intelligence.

Copyright infringement detection

Copyright infringement may be detected with the help of stream AI artificial intelligence. YouTube uses AI to identify copyrighted material and allow rights holders to decide whether to claim ownership, remove the problematic content, or request that the video be taken down together. It also helps establish copyright infringement in a less discriminatory and more fact-driven manner.

Regression and evolution over time are two advantages of employing an Al system, depending on how it is trained in a supervised learning model. AI's capability to detect infringement can still be enhanced with more extensive research and scrutiny.

Personalized movie recommendation

The development of OTT streaming services has led to an increase in the use of AI artificial intelligence online stream and machine learning methods, both of which are utilized in the Recommender Systems. The system refers to a subset of filtering structure that helps predict a user’s preference or rating for a specific product, service, or item.

For example, Netflix has been utilizing AI to fuel content recommendation by leveraging the viewing history of other users with similar interests in order to advise customers on what they may be most interested in watching next. This is done in order to maintain the engagement of the consumers and to enhance the overall experience for the customers.

If a user types the name of the movie into the search box, not only will the movie itself be brought up, but so will a list of other movies that have the same directors, cast members, and genres. As a result, movie recommendations are now tailored to the interests of each individual user in a more precise manner.

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Extract bite-sized short-form videos

Short-form video has the potential to use content to increase audience engagement and income generation. AI-powered bite-sized videos are the way to go if you want your material to be a hit.

Customers these days simply do not have the time or the patience to go through lengthy videos. Thanks to AI, you can now condense your content into digestible parts and show it quickly in a short-form video. It simplifies the process needed to create teasers and program highlights, recaps and trailers.

The innovation also has the capability to automatically develop descriptive tags, classifications, and summaries for streaming video by evaluating the content and extracting information from it. It helps make analytics, content insights, and content management more efficient and systematic.

Adaptive bitrate streaming

The transmission of video data through a variety of networks and devices, including the internet, mobile devices, and wireless networks, is referred to as adaptive bitrate streaming (ABS). Adaptive bitrate streaming technology uses artificial intelligence to make automatic modifications to video quality and bitrate so it can adapt end-users to their available bandwidth. These adjustments are done to fit the user's viewing experience.

Video content moderation

It is reasonable to anticipate that businesses will soon be unable to manually handle and manage the massive amounts of video uploaded daily on their platforms. Machine learning technology and automated functions such as smart vision, autonomous content processing, speech recognition, are examples of what an effective video content management system may have.

Censor offensive language or automatically redact inappropriate depictions on user-submitted videos. Check the quality of videos posted by your users and ensure that they are of high resolution and contain formats that are compatible with your website.

Identify dark frames, shifting shots, rolling credits, keyframes, the best thumbnail extraction, and other similar features.

Video indexing

A significant chunk of indexing movies is now done by computer algorithms powered by artificial intelligence (AI) and machine learning. It helps identify celebrities, businesses, items or elements, and voices. Another application of video indexing is in analyzing CCTV footage.

Transcribing an hour-long video typically takes about four hours. Fortunately, most indexing software at present employ AI to help speed up the process and itemize more videos. At the same time, it enhances the accuracy of detecting specified information such as license plate numbers and facial features.

Video Streaming—Take It To The Next Level!

AI is already embedded in the lives of most individuals and businesses, and it will continue to evolve in the future. It encompasses full protection for your business, platform, and most especially, your end-users.

Aside from enhancing user experience, you must also be wary of potential copyright infringement, hateful comments, and harassment during live streams.

How can you do it?

Employ Chekkee’s advanced moderation solutions.

Chekkee offers human & AI-powered content monitoring solutions to help regulate video context and quality. Our team likewise evaluates the comments that people post on videos or the messages exchanged with fellow users while watching live streams.

Filter inappropriate information and even regulate user activity on your platform effectively.

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