5 Types of Content Moderation to Protect Your Brand
July 15, 2020

5 Types of Content Moderation to Protect Your Brand

User-generated content is one of the most influential factors on the internet today. Several variations of user-generated content carry the risk of harming your brand in more ways than one. That is why online platform owners and managers need to ensure that each content posted on their platforms will not cause harm to the overall structure of their online platform

One of the best courses of action to ensure that every content on your online platform will not work against your brand is by maximizing the benefits of content moderation.

What is The Meaning of Content Moderation?

For starters, moderation is the process of maintaining one’s online platform by filtering and monitoring various user-generated content to determine whether the content should be published or not based on the platform’s specific guidelines and rules.

Moderation can be your bread and butter in neutralizing and suppressing content depicting violence, cyberbullying, hate speech, gory, drugs, scams, fraud, and other forms of hostile intent

This article has singled down 5 of the best and most utilized moderation methods available right now.

Types Of Moderation Methods

Having an in-depth understanding of these types of moderation methods allows you to make the most out of its benefits. It also helps you map your decisions on how to handle varying scenarios and circumstances that your online community and platform may encounter daily. Below are the most common and effective content moderation methods that you can use to provide maximum customer experience and protect your brand’s reputation more consistently.

1. Pre-Moderation

Pre-moderation, the most common and popular type of moderation method, dramatically diminishes the chances of members sharing defaming content that can cause damage to your platform. One of the key roles of a content moderator in this process is to proactively moderate user-generated content by reviewing its details under a series of queues before it goes live on your platform.

Simply put, when a user posts content, it requires approval from the moderator before it gets posted on the platform. It is an excellent and early countermeasure because yo

u have the chance to block incoming harmful content.

On the other hand, pre-moderation also entails specific drawbacks.

One disadvantage is that it “kills” a thread or online discussion abruptly as comments are not posted in real-time as it is supposed to be. This causes a sluggish effect on the pacing of the interactions between your members.

Pre-moderation method works best for websites that encourage stronger community protection from illegal schemes and privacy risks such as celebrities or high-profile-based communities or communities where child protection is paramount.

2. Post-Moderation

This paves excellent opportunities for your users to interact continuously as the moderation system allows content to go live on your website at the click of the call-to-action button.

This is most commonly used in social media platforms. While it can be a great way to keep threads and discussion alive longer, moderators should act as quickly as possible before too much content goes live. Quick reviews of incoming content allows them to control and minimize the influx of damaging posts and comments on your website or social media platform.

3. Reactive Moderation

Reactive moderation highly depends on how active and reliable your audience is in reporting and flagging inappropriate content. This type of content moderation allows your user to flag content that they think is abusive, defaming, or offensive by clicking on report buttons present in your platform. This is usually presented by a “flag” icon.

The core benefit of this type of moderation method is it offers a cost-efficient moderation system that can scale directly to the growth of your online community

Similar to its counterparts, reactive moderation also has its own flaws. One example is that since your users have full control over whether content should be reported or not, they tend to limit their moderation boundaries to what content benefits them the most. It is possible that the majority of contents that can pose threats and compromises your revenue will be left overlooked

Another drawback is that reactive moderation can take place longer than the other moderation methods as it requires content to go live first and then be read or seen by users before they can send in their reports.

Generally, relying on the outlook of the community can be very instrumental in getting rid of inappropriate content without compromising the timeliness of interactions. But as powerful as it seems, reactive moderation should be utilized in conjunction with other moderation methods to get the best results possible.

4. Distributed Moderation

Distributed moderation relies on crowdsourcing. The system implements a polling or rating system where community members can rate posted content. Here, the visibility of the content solely depends on how high or how low the votes are. The ones that end up with the lowest votes are removed.

Distributed moderation can take a significant amount of time before it can become fully successful.

To make it as effective as possible, site owners can incorporate this with other moderation methods. They can also limit the voting right by transforming this feature into an exclusive perk for VIP members.

5. Automated Moderation

Automated moderation method is dubbed as one of the most sophisticated moderation methods available in the industry right now. It utilizes the advantages of human-powered moderation techniques supported by the latest and finest predefined moderation tools to recognize and filter inappropriate content almost instantly.

Automating moderation can be the real deal as it can offer high scalability and efficiency. However, it is still important to remember that other content requires reasoning and deeper interpretation that only humans can do. That is why it is essential to use automated moderation in conjunction with a human-powered moderation system to make the best out of it.

Moderation Methods: What is the Best One For You

Building an online community can be a great avenue to interact, connect, and build relationships with other people sharing the same niche and interests. The internet can be a perilous place, and that is why site owners need to set up a strong moderation system in place. It allows their users to foster a productive environment where they can meet their demands and expectations.

There are several moderation methods to choose from, and the suitable option will diminish the possible risks that an online platform may encounter. It also pays to have the right strategy in selecting one that works best for your platform to reach your objectives. Knowing the strengths and weaknesses of each is essential as it will help you plan more carefully how to safeguard your online community against the harsh and dark part of the internet. In the long run, it allows you to successfully build a community where you can strengthen rapport with your supporters.

At Chekkee, we offer a vast array of moderation services that are highly scalable to fit our customer brand’s necessities. We provide cost-effective moderation services that are carried out using both human and artificial intelligence. We aim to help you maintain your online reputation and image by getting rid of inappropriate content on your website. Want to know more about how moderation can help you build the community of your dreams? Chekkee might be the one you’re looking for.

Contact us today!


    First name

    Last name


    Mobile phone number


    Your message (optional)