One-dimensional marketing strategies are a thing of the past. User-generated content has replaced traditional forms of marketing as the most effective way to interact with customers. This is especially true in an industry that’s dominated by a social media-driven, tech-savvy generation. When it comes to selecting the brand that they believe is best for them, […]
Marketing has been and will continue to be an essential component of any successful business strategy. It entails two-way communication as well as demonstrating what makes your products distinctive. Customers should also be given the opportunity to freely and truthfully share their fair share of opinions and viewpoints regarding the services that you provide. It […]
Social media, discussion boards, online forums and private groups have made it easier and seamless for virtually anyone to share their opinions and experiences to the world. Customers can air their frustrations or share favorable experiences with a restaurant or a brand using their personal social media profiles. The accessibility of the internet and most […]
What would the world be like with machines taking over? It is a slightly disconcerting thought to ponder on, at first. The truth is technology has been nothing but instrumental for several sectors in the present-day community, albeit a confusing riddle to figure out to some. Businesses who’ve had their hand in digitally marketing their […]
Trust is essential in any business for developing a brand, obtaining new clients, and retaining existing customers. It is, however, one of the most difficult factors to obtain due to the fact that it takes a significant deal of labor to develop and only seconds to destroy. Imagine, after years of creating the best version […]
Do you know that the easiest way for your brand to lose its credibility happens with a single click or a tap on the screen? Millions of user-generated content (UGC) gets posted every hour and minute of every day. It is one of the most influential factors on the internet today. Several variations of UGC […]
